Behavior of the Corporate Philanthropy

I am a interviewed the female boss of a company, a company she founded, the company business is to sell health care products and the accessory device based. At the same time the capital of the company's first concern was set up stations, the main job is to stop caring for the city free of charge Some older friends to provide human services, such as frequent doctor, massage life of the elderly such as chatting some problems, as long as a phone, the staff can come for old friends service, in addition to caring station also regularly organize public welfare activities, and civil affairs departments, family life difficult for the elderly, poor families with limited income to give financial assistance.
care station to call for advocacy of the concept-based care, are engaged in service projects are free of charge. care station since its inception by the public praise.
> In response to this situation, I would like to ask Liang:
1. From a sociological point of view, this service model worth is not worth promoting in the community?
2. for the people any good?
3.'s attitude on this new thing should be to promote?
4. specifically how to promote?
5. will be encountered during operation resistance
6. What kind of society should be given the attention?
thank you again!
My reply is as follows:
1. From a sociological point of view, This service model is worth is not worth promoting in the community?
I believe that companies operating profit through the same time, bear some responsibility for social welfare, which no civilized society should be promoted, the women entrepreneurs public complex, reflecting her love of the heart and corporate social responsibility. and more valuable is that the social welfare responsibility and business products and services combined, on the one hand to improve the reputation of corporate social marketing of finished products have a positive meaning, the same time, bear the responsibility of social welfare, to have the appropriate product support capabilities, and contribute to the sustainable development of corporate public behavior. This rational choice to avoid some other entrepreneurs, such as bent on doing good Zhi Gu, The results can not, and to wear down their own business, and stretch yourself poorer consequences. assume responsibility for social welfare, charity alone is not enough, we must do what, with some economic support capabilities. bounden duty of the first entrepreneurs to create profit, gain wealth, if the charity wealth of their own rice bowls are smashed to win, only to add new to our society of poor families, you also can not afford to help someone else. This is a foolish love, is not advocated.
2. to the people any good?
entrepreneurs sponsored social welfare undertakings, not only to optimize the social atmosphere of positive significance, but also to promote the distribution of social wealth, the third channel, public financial assistance to help reduce vulnerable groups social burden on vulnerable groups will help to expand the scope of social assistance, help narrow the wealth gap and help build a harmonious society. In particular, the public welfare through more funding entrepreneurs can make more in need of help families have received assistance to improve the quality of life of vulnerable groups.
3.'s attitude on this new thing should be to promote?
the outset that this act itself is not a new phenomenon, entrepreneurs and enterprises to participate in public welfare assistance career, has long been, just take a different form, to create enterprise support care assistance station, this is a new idea. to promote the kind of social welfare organizations, sustainable development and social expansion. There are three elements:
First, the Government must give the public policy support in terms of business tax relief, to implement the Enterprise Income Tax Law and related regulations, preferential treatment, to encourage more enterprises to join the field;
The second is to accept the public administration sector management, social welfare undertakings, also need to improve the credibility of management, service quality supervision and human resource management.
Third, we must ensure adequate allocation of resources, to ensure that medical, psychological consultants, and other aspects of professional equipment and quality. also have certain facilities and services environment. Even social welfare services, but also must meet the standards. Service specification. especially the rescue services like comfort.
6. What kind of society should be given the attention?
us The media and experts, not only to act as entrepreneurs, advocating social welfare, but also more rational voice of society, on the one hand should appeal to a wide range of social levels from the establishment of mechanisms for community volunteers, on the other hand to guide public policy through to encourage more entrepreneurs to finance public welfare and services and other support.
However, just as the Olympic Games as a volunteer, charitable activities have standardized management. should follow the state requirements to do social service Good.